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NEON / LED LETTERS
The most common type is Standard Channel Letters. These letters are made up of a U-channel base, with colored Plexiglas faces.
Reverse Channel Letters are ones that have metal faces and returns (sides of letters) but have a clear plastic backing. These letters are designed to be mounted an inch or two away from the wall. At night, these letters create a halo-lit effect.
The third type of Channel Letters is one with 'open' faces. Though not actually open, the faces of these letters are clear plastic with the balance of the letters built just like Standard Channel Letters. This allows for the raw neon to be seen, as well as the inside of the U-channel letterform itself. Open Face Channel Letters are very effective for aggressively grabbing attention.